Planting the Flag

Sporting KC

After the pandemic, Sporting KC challenged us to “brand Midwest soccer” in order to reinvigorate local fans. They wanted butts in seats. They wanted pride. We developed an anthemic campaign that would bolster their reputation not just in the region, but across the entire country.

I drafted the anthem, the rally cry, and oversaw all copy that came. I worked with a creative team to capture the pride of living in flyover country, all while turning Kansas City into the “Soccer Capital of America”. I don’t mind saying it was this campaign that helped them host games for the 2026 World Cup.

Personal contributions include written scripts, video production, post and visual direction for the following TV Spots.