O! So Good

J. Rieger & Co. Distillery

The descendant of a long-forgotten Kansas City whiskey distiller came to Outrider with nothing but a few scraps of pre-prohibition recipes and a desire to bring this company back to life.

We developed a fully integrated brand and marketing system that pays homage to heritage but uniquely positions the company in today’s market. We created every consumer-facing aspect of their identity: tone, language, look and feel.

Personal contributions: championing brand identity, maintaining tone of voice, specialty product names and descriptions, partnership product releases and social content.